Tracking QR Scans with Analytics
Measure performance without compromising user trust or privacy.
Intro
Tracking helps you improve placements and messaging. Without data, optimization is guesswork.
Preparation
Define your key metrics and align UTM naming conventions before launch.
Steps
Use UTM parameters, avoid encoding personal data, and optimize based on results.
Example
Comparing two regions with different UTMs revealed the best placement strategy.
Mistakes
Skipping UTM tracking or changing multiple variables at once makes analysis unclear.
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- UTM set
- Goals defined
- Consent handled
- Low performers reviewed
- Team shares data
Operations
Review data on a regular cadence and adjust budget toward high‑performing channels.
Aftercare
Track trends month‑to‑month and document what improvements worked.
Tips
Iterate with small experiments rather than big one‑time changes.
FAQ
Will UTMs make the URL too long?
They add length, but they’re essential for measuring results.
Can I track without personal data?
Yes. Page visits and campaign stats can be measured without PII.
How do I improve low performance?
Test placement, messaging, and size one at a time.
Key takeaways
- Use UTM parameters for attribution
- Track at the landing page level
- Iterate based on performance data
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