QR Codes for Marketing Campaigns
Connect offline materials to measurable online results without confusing users.
Intro
QR codes bridge offline media and online conversions. Clear motivation and a fast landing page are key.
Preparation
Define the conversion goal and create a matching landing page message.
Steps
Match offline and online messaging, use UTM parameters, and optimize mobile load speed.
Example
A retail campaign doubled conversions after switching to a dedicated promo landing page.
Mistakes
Vague calls‑to‑action and slow landing pages reduce scans and conversions.
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- Message alignment
- Mobile‑fast landing
- UTM tracking
- Clear CTA
- Post‑campaign plan
Operations
Document UTM conventions so performance is easy to compare across campaigns.
Aftercare
Redirect old campaigns to a conclusion page to avoid confusion and preserve trust.
Tips
Use benefit‑driven CTAs and keep the landing page focused on one action.
FAQ
Do I need a unique QR per campaign?
Yes, if you want accurate tracking per campaign.
Are UTMs required?
Not required, but strongly recommended for measuring performance.
What happens after the campaign ends?
Redirect to a closing page or the next promotion.
Key takeaways
- Match the landing page to the offline message
- Use UTM parameters for tracking
- Keep the destination mobile-friendly
Ready to create a QR code?
Apply the guide and generate your QR now. We also recommend reviewing the related policies.