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Intro
Tracking helps you improve placements and messaging. Without data, optimization is guesswork.
Preparation
Define your key metrics and align UTM naming conventions before launch.
Steps
Use UTM parameters, avoid encoding personal data, and optimize based on results.
Example
Comparing two regions with different UTMs revealed the best placement strategy.
Mistakes
Skipping UTM tracking or changing multiple variables at once makes analysis unclear.
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- UTM set
- Goals defined
- Consent handled
- Low performers reviewed
- Team shares data
Operations
Review data on a regular cadence and adjust budget toward high‑performing channels.
Aftercare
Track trends month‑to‑month and document what improvements worked.
Tips
Iterate with small experiments rather than big one‑time changes.
FAQ
Will UTMs make the URL too long?
They add length, but they’re essential for measuring results.
Can I track without personal data?
Yes. Page visits and campaign stats can be measured without PII.
How do I improve low performance?
Test placement, messaging, and size one at a time.
Tóm tắt
- UTM cho chiến dịch
- Đo ở trang đích
- Tối ưu vị trí
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